Personal and Financial Intensity

As originally appeared in The Jerusalem Post on February 27, 2026.

“Living is like tearing through a museum. Not until later do you really start absorbing what you saw, thinking about it, looking it up in a book, and remembering – because you can’t take it in all at once.” -Audrey Hepburn

This time of the year is a roller coaster of emotions in our family. A few days ago, my wife and I celebrated our 26th wedding anniversary. Then we celebrate our youngest child’s 15th birthday. Sandwiched in between we will commemorate the second anniversary of my father’s passing. Then 2 and half weeks later the family will again gather at the cemetery to commemorate my mother’s passing 29 years ago. And we have the happy holiday of Purim thrown in just for fun.

In synagogue a few days ago while waiting for the evening prayer to start we got into a discussion about Shaloch Manot. I mentioned that I remembered Purim as a child, and how everything was prepared at the last minute. My mother A”H, baked all of our Shaloch manot, unlike the gifts we receive here that are for the most part all packaged and processed. My parents would stay up all night baking Hamentaschen, and then in the morning, the brownies, and oatmeal cookies would go into the oven. When delivering the Manot, you needed to be careful how you carried them as they were piping hot, right out of the oven. For the lucky recipients, it was amazing. How often do you get hot, super tasty homemade baked goods? For many years I just assumed that that was normal, and then it hit me, 99.9% of the population didn’t do it this way! What a letdown.

This week we add an extra portion to the weekly Torah portion. We read Parshat Zachor, a reminder of what Amalek did to us as we exited Egypt. As I have written previously, Rabbi Dr. Tzvi Hersh Weinreb writes, “Our Sages in the Midrash Tanchuma note that we encountered two “visitors” soon after we left Egypt, as we began our trek through the desert. One was Yitro, who ultimately joined us, and the other was Amalek who attacked us from the rear.

The Midrash Tanchuma draws upon the verse in Proverbs 19:25, which reads, “Beat the scoffer, but the simpleton will become clever.” The simpleton, says the Midrash, is Yitro, who overcame his prior beliefs and became clever. The scoffer, on the other hand, Amelek, was blinded to the miracles of the Exodus by his cynicism, and his evil was unredeemable. Amalek is the ultimate scoffer, the paradigm of cynicism. He is described as “asher karcha”, usually translated as “the one who ‘surprised you,’ or ‘happened upon you,’ on the road as you left Egypt.” (Deuteronomy 25:18)

But Rashi offers other explanations, one of which is quite fascinating. Rashi suggests that “asher karcha” can mean “he who cooled you off,” and he offers the metaphor of a seething cauldron or tub of boiling water, which Amalek cooled off by jumping into it.” Regarding the seething cauldron Rabbi Weinreb continues, “it can be a metaphor for the bubbling enthusiasm of the triumphant Jewish people, which was diminished, perhaps permanently, by the effects of Amalek’s attack.”

When it comes to your finances, don’t let others get you down. I’d like to repeat a story I have previously shared. “I was recently speaking to a couple that had been working for 4 years to get out of debt and then start a long term savings and investment plan. On the verge of tears from all the work they had put in, they told me what a tough process it was. They explained that at the beginning they were on an emotional high when after just 3 months they managed to pay off their first debt. They continued to live within their means and slowly pay off debt. They were so committed to the process. They were living very simply, not eating out, only buying essentials etc. It was then a month before Hanukah and the wife was speaking to a few girlfriends while watching their kids play at the park. They started talking about their holiday plans, the other two mothers were both planning trips abroad, one to France to ski and the other to London. When they asked the wife what she planned on doing, she said that they were staying put, because they couldn’t afford such a vacation. Then the friends started making fun of her and said “why don’t you live a little? It’s just a vacation, borrow the money.” She told me how terrible she felt. The couple then confided that they wanted to quit the debt payoff program, go on a nice vacation, so that their kids would have fun. They said that they suddenly felt as if their plan to pay off debt was hurting their children.”

To make a long story short, they decided to keep going, tune out all the noise of how spending money on material things is the key to happiness. They realized that to be totally out of debt and having a disciplined savings plan brought them a sense of freedom that no amount of skiing can bring.

We are charged to “remember” and “not forget” what Amalek did to the Jewish people. Let’s keep that in mind and if you are on the path to financial freedom, don’t let the naysayers cool you off. Keep the faith and stay energized, it will be more than worth it at the end.

The information contained in this article reflects the opinion of the author and not necessarily the opinion of Portfolio Resources Group, Inc. or its affiliates.

Aaron Katsman is the author of Retirement GPS: How to Navigate Your Way to A Secure Financial Future with Global Investing (McGraw-Hill), and is a licensed financial professional both in the United States and Israel, and helps people who open investment accounts in the United States. Securities are offered through Portfolio Resources Group, Inc. (www.prginc.net). Member FINRA, SIPC, MSRB, SIFMA, FSI. For more information, call (02) 624-0995 visit www.aaronkatsman.com or email aaron@lighthousecapital.co.il.